Pierre Michelin (son of Édouard) takes over the helm of the family shareholder holding

He is 25 years old, the same stature as his father or grandfather, also the same family discretion. But Pierre Michelin, with extremely rare appearances, has decided to step out of the shadows. On the occasion of the general meeting of the shareholders of the Michelin group, which will be held this Friday morning, at the Zénith d’Auvergne, near Clermont-Ferrand, the third son of Édouard (who passed away in 2006), representative of the fifth generation of Michelin since its creation of the company, assumes the presidency of Mage Invest

, a holding founded in 2009 on the initiative of the Michelin family to consolidate its long-term participation. It explains itself.

Why did you accept this mandate?

“I was vice president of Mage Invest for a year. Vincent Montagne having assumed the presidency of SAGES (general partner) in 2021, we conducted a reflection in the family on the involvement of the fifth generation, of which I belong, at the end of which I was elected president. Vincent Montagne handed me over, but he remains present. We bring the voice of the family and maintain a real bond with the company. More personally, I have a taste for materials, an engineering background related to polymers, this is the very essence of Michelin. “

You say you want to continue and expand the family’s missions, that is?

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NL {“path”: “mini-inscription / MT_Decidur”, “accessCode”: “14129033”, “allowGCS”: “true”, “bodyClass”: “ripo_generic”, “contextLevel”: “KEEP_ALL”, “filterMotsCles”: “1 | 10 | 13 | 79 | 3219 | 5112 | 6973”, “gabarit”: “generic”, “idArticle”: “4129033”, “idArticlesList”: “4129033”, “idDepartement”: “282”, “idZone “:” 30603 “,” motsCles “:” 1 | 10 | 13 | 79 | 3219 | 5112 | 6973 “,” premium “:” true “,” pubs “:” banniere_haute | article “,” site “:” MT “,” sousDomain “:” www “,” urlTitle “:” pierre-michelin-son-of-edouard-takes-the-head-of-the-holding-of-shareholders “}“By creating Mage Invest, we could see that together we were Michelin’s largest shareholder. All the shareholders of the family represent over 7% of the group’s capital. Our role as shareholders is to affirm our confidence in the management team. It is, I believe, this trust that allows us to make the right choices for the group and its ecosystem. “

PhotoRichard Brunel

What is your relationship with the management team?

“As shareholders, we meet regularly with them to discuss progress, particularly when the results are published. We are also very impressed with the performance of the group and its managers in this difficult period to manage. “

Do you plan to hold an operational position in the group?

“This question is not on the agenda. Today there are about ten family members who work for Michelin in France and abroad. Personally, I invested fully for two years, as a manager, in a lifting equipment company. , near Lyon. I find there the human and industrial issues that I like. “

Have you discussed a future at Michelin with your father? “I was ten in 2006(date of Édouard’s death, ed)

. We haven’t had such an interview. I learned two things from my father and my grandfather: respect for people, the concern to grow the men and women around us, as well as respect for realities, especially those that are beyond us. “

Mage Invest currently brings together 275 holders of around one thousand shareholders of the Michelin family.

Focus on multimodal mobility for Michelin

Four generations of the family have led the Michelin group

The Michelin saga lasted from the creation of the company in 1889 by Édouard and André until the death of Édouard, representative of the fourth generation, who died accidentally in 2006.

One hundred and seventeen years, then, if we stick to simple dates, but a little more if we go into details.

founding brothersAndré and Édouard Michelin created the Michelin et Compagnie factory in 1889 by taking over a declining rubber business, the one their ancestors Édouard Daubrée and Aristide Barbier had created in 1832, inspired by Édouard Daubrée’s wife, Élisabeth, whose Scottish uncle, the chemist Charles Macintosh had developed a process that started the rubber industry.

It is they who in 1835 acquired a mill north of Clermont, on the banks of the Tiretaine, where the headquarters of the tire giant is still located today. Shortly before their deaths, Barbier and Daubrée in 1863 transformed the company into a limited partnership limited by shares, a status which the Michelin brothers took over and which continues to this day.

Edward and André Michelin

The turning point of 1886

But the company went into decline and in 1886, when he joined the supervisory board two years ago, Édouard Michelin pushed the then manager, Jean-Charles Bideau, to step down. In the same year the Blanzat site was sold and the industrial activities in Place des Carmes, in Clermont-Ferrand, were grouped. It is André who directs the operation and it is Édouard who becomes the first manager of the factory renamed Michelin, on May 28, 1889.

The first patents on tires

The two brothers relaunched the business not without difficulty and with the financial support of their aunt, Émilie Mage, eldest daughter of Aristide Barbier. At the time, Michelin’s flagship products were rubber brake pads … But as early as 1891, when Dunlop was already on the market, Michelin filed the first patents for easily removable and repairable bicycle tires. The modern tire is born.

In half a century, the Michelin brothers transformed their modest factory in Auvergne into a company of international standing. With the support of Bibendum, another brilliant idea born in the mind of Édouard (former student of Fine Arts) and to which the poster artist O’Galop gave life in June 1898, on the occasion of the first Paris motor show .

family history

International development is also, in part, a family business since the Italian branch, created in 1906, is entrusted to Adolphe Daubrée, grandson of Édouard Daubrée. At the beginning of the century, Michelin had already established itself in Great Britain, the country of Dunlop, since 1905, and in 1907 it opened its first American factory.

The founding brothers are also responsible for the adventure of the Michelin maps and guides, launched at the same time, and of the great innovative social support initiatives in the education, health and housing sectors. And of course sport, with the creation of the ASM in 1911 by Marcel Michelin, André’s second son, who resisted and died by deportation in 1945.

Francois …

The two world wars shook the planet and the Michelin group, which absorbed Citroën in 1935. André Michelin died two years later. Edouard, who lost his two sons Etienne and Pierre in 1932 and in 1937, when they were co-managers, had to consider another succession and in particular brought up his son-in-law, Robert Puiseux, in 1938. It was he who will have the task of rebuilding the factories and launching the famous radial tire. Robert Puiseux also had to prepare Édouard’s grandson, François Michelin, to take the lead. Representing the third generation, he became co-manager in 1955 at the age of 29, then became sole administrator in October 1959, four months after General de Gaulle’s visit to Cataroux.François Michelin, who in 1966 appointed co-manager of his cousin François Rollier, led the group’s global expansion by returning to the American continent and then settling in Asia. At the same time, he particularly developed the production of synthetic rubber. In 1960 he also created the Ladoux research and experimentation center, just outside Clermont-Ferrand, where he received François Mitterrand in 1984.

… Then Edouard

Édouard Michelin and his father François in June 2005, during the Gordon-Bennett car race. Photo Francesco Campagnoni

Michelin sold Citroën in 1974 and went through the 80s and 90s in trouble, but it moved on. With a new captain, Édouard, son of François, appointed manager in 1991. He will lead the restructuring and industrial development of the group in Eastern Europe and around the world. Edouard is also considering the modernization of the Carmelite and Ladoux headquarters. But he drowned off the coast of Brittany in May 2006, ending the saga after four generations.

Two unfamiliar presidents

François Michelin retired (passed away in 2015), Michel Rollier (son of François Rollier), then co-manager, remains alone at the helm of the group and promotes its financial director, Jean-Dominique Senard, who is called to succeed him. Michel Rollier, the last representative of the family, handed over the presidency to him in 2012 and will remain on the supervisory board until May 2021. Jean-Dominique Senard himself handed over his presidency as president of the group in 2019 to Florent Menegaux. The latter is the second non-family Michelin boss.
Michel Rollier to join Michelin’s Supervisory Board (December 2020)
Patrizia Campo patrice.campo@centrefrance.com

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