If the Internet is important for business communication in general, it is especially true for professionals in the tourism industry. In fact, the Internet offers tourists the opportunity to find out about their travel destinations much more easily than before and to find the offers that suit them.
A tourism company that doesn’t exist online is a lame horse at a horse race. She has very little chance of achieving her goals and surviving. However, a website is not enough to attract customers. It must be effectively animated to safely hit its target.
A number of techniques make it possible to achieve this goal, which is called SEO (Search Engine Optimization) or natural referencing.
Tourism: local SEO
For an actor tourism sectorone of the challenges of SEO is none other than online presence at the local level. Search engines, especially Google, provide tools to promote the fast contact between companies and Internet users from the same region. In order to make yourself known in your own region and to appear credible in the eyes of everyone, a local connection is essential.
Nowadays geolocation is widely used by Internet users to find hotels, restaurants, ticket agencies, etc. In order for your website to appear in the first search results of your potential customers, A local SEO strategy needs to be put in place. This is one of the jobs SEO agencies do.
International SEO in the tourism industry
From travel agencies to CHR (Cafés Hôtels Restaurants) to airlines, all tourism professionals have clients from all over the world. So this is one of SEO issues in the tourism industry.
Whatever your job in the industry, your website needs to be optimized to reach as many people internationally as possible. In France, natural referencing is essentially centered on Google.
The preeminence enjoyed by this web giant stems from the fact that its search engine is by far the most used in France. But that is not the case in other countries. Even in the US, Google’s country of origin, the latter is not used as heavily as in France.
To do international SEO, you must Adapt your website to the most used search engines in the countries of your main customers. To do this, it is essential to create different language versions of your site. Each version must have a local IP address depending on the country.
Various other actions are to be carried out. For example, if you work in the French capital, do not hesitate join an SEO agency in Paris to the the international referencing of your site succeeds. Competition between tourism companies is fierce in Paris, as in other major tourist cities in France.
In order to survive and assert oneself in this environment, the support of a professional web referrer is required.
Analysis of the SEO positioning of its website and its place in the tourism sector
The race for visibility on the Internet is hotly contested among tourism professionals. To SEO your website or blog successfully, regular performance check is of the utmost importance. Analyzing the positioning of your website on the search results pages will help you identify the weak points in your SEO strategy. You should also be interested in the positions of your competitors.
If, like almost all professionals, your SEO is based on it Google’s algorithm, consider using Search Console. With this tool you can follow and analyze the evolution of your SEO results. On the other hand, you need to apply more advanced technical knowledge to analyze the performance of competing websites. It would be ideal to hire a specialized SEO agency.
The structuring of the website for better referencing
The website of a CHR-like facility, tour operator or travel agency must be recognizable on the homepage. It starts with its structure. The challenge of natural referencing in tourism is this segment the site to create main menus and categories to prioritize content.
For example, as a tour operator, your website must contain categories dedicated to the different activities, tourist circuits, terms, etc. that you organize. The structure of the website makes it possible to determine the pages that are displayed excellent SEO potential and highlight them.
Creation of SEO-optimized content
The foundation of SEO is content. It’s important to publish articles that meet the expectations of the target audience and the needs of Google. It’s the only way See how your website is indexed by search engine algorithms and positioned on the first pages of search results.
In the tourism industry, there are two challenges when it comes to content creation. The content should preferably be written in several languages. In addition, they must be optimized according to the SEO rules of the search engine used.
Netlinking with high-quality backlinks
web linking (also called link building) is a strategy of choice for improve positioning a website. The principle is to create a network of backlinks that bring internet users to the landing page. The increase in these links strengthens the reputation of the site. However, they must be of high quality to achieve the desired effect.
For tourism professionals, the challenge is to find backlinks from well-known reservation centers, directories and sites in the same industry, bearing in mind that these sites must not compete with their own. To operate netlinking, you must Buy quality backlinks. With the support of an SEO agency, you create links that add value to your site.
Customer reviews are important on all websites, regardless of the industry. They are indispensable in the tourism sector. Customer reviews influence a tourist’s decision when consulting the various offers.
Management of comments left by Internet users on your services and/or products affects the e-reputation of your website. This rubs off on the SEO of the website. To increase your website’s CTR, consider using specific encoding to highlight customer reviews on search results pages.